In The Drink garnered its first TV interview on June 21, at Richmond Bid’s Get On Board event, which saw a mass paddle take place from Kew Bridge to Richmond to highlight the problem of plastic pollution. Richmond Bid commissioned Active360 to organise an army of Stand Up Paddle boarders to clear plastic bags from trees and plastic floating in the river, while litter pickers cleared the towpath, resulting in a collection that weighed over 200 kg.