In The Drink is a B2B scheme that aims to reduce plastic pollution in our waterways caused by riverside bars and events. Participating venues will benefit from:
We provide cost-effective, reusable
alternatives to single-use plastic
We provide promotional materials
to benefit staff and customers
We provide both on-site training and
downloadable resources for your team
IN THE DRINK MARKETING
We feature all participating venues via
our website, socials and newsletters
Customers are more environmentally aware and hate drinking from a flimsy cup
Switching to reusables will also have a positive impact on your profit margin
Your customers will enjoy spending more time in a clean and tidy environment
Our precious fossil fuels are wasted on single-use products that’re rarely recycled
Care for Wildlife
Single-use cups quickly break down into microplastics and harm our local wildlife
Make a Difference
Real change happens at grass roots level and together we can make a difference
Be one of the first venues to get on board and feature among our founding members.
WHAT THEY SAY
Why would you make something that you’re going to use for a few minutes out of a material that’s basically going to last forever, and you’re just going to throw it away. What’s up with that?
We’ve seen albatrosses come back with their belly full of food for their young and nothing in it. […] What does she give her chick? You think it’s going to be squid, but it’s plastic. The chick is going to starve and die.