In The Drink is a not-for-profit initiative that works to reduce plastic pollution in our waterways caused by riverside bars and events. Participating venues benefit from:
We provide cost-effective, reusable
alternatives to single-use plastic
We provide promotional materials
to benefit staff and customers
We provide both on-site training and
downloadable resources for your team
IN THE DRINK MARKETING
We feature all participating venues via
our website, socials and newsletters
Customers are more environmentally aware and hate drinking from a flimsy cup
Switching to reusables will also have a positive impact on your profit margin
Your customers will enjoy spending more time in a clean and tidy environment
Our precious fossil fuels are wasted on single-use products that’re rarely recycled
Care for Wildlife
Single-use cups quickly break down into microplastics and harm our local wildlife
Make a Difference
Real change happens at grass roots level and together we can make a difference
Get on board with In The Drink and get featured among our participating venue pages.
WHAT THEY SAY
Why would you make something that you’re going to use for a few minutes out of a material that’s basically going to last forever, and you’re just going to throw it away. What’s up with that?
We’ve seen albatrosses come back with their belly full of food for their young and nothing in it. […] What does she give her chick? You think it’s going to be squid, but it’s plastic. The chick is going to starve and die.
Cutting plastic waste from our rivers and canals is vital if we want to protect our marine environments. I’m thankful to organisations such as In The Drink who are doing really important work in encouraging local pubs to switch to reusable cups; helping clean up the environment and reduce single-use plastic waste.
I welcome initiatives such as In The Drink that seek to eliminate avoidable items of single-use plastic. Tackling the sources of plastic pollution and encouraging businesses to switch to alternatives to disposable plastic is vital if we are to make a real impact on the volume of plastic entering our London streets, The Thames and canals.
After meeting with In The Drink earlier this year, we teamed up with Putney’s pubs to drastically cut the use of plastics at Boat Race, one of London’s biggest sporting events. We designed the reusable Putney cup and it has been a big success, plus we were runners up in the ATCM Town & City Management Industry awards 2019 for the reusable cups in the ‘Best Environment Contribution’.
Tackling the source of plastic pollution is essential if we are to cut down the volume of plastic entering London’s waterways and streets. I’m grateful to organisations like In The Drink that work with pubs to encourage a switch to practical alternatives to disposable plastic.